Sanathana Sarathi was launched on 16th February 1958 by Bhagavan Sri Sathya Sai Baba Himself on the occasion of Mahasivarathri for the moral and spiritual uplift of humanity through Sathya, Dharma, Santi, Prema and Ahimsa. Bhagavan Himself wrote assiduously for the magazine for 26 long years contributing one or two articles for every issue of the magazine. This Telugu edition of Sanathana Sarathi is despatched on the 23rd of every month by Airmail though India Post.